This, however, presents a fair amount of challenge for marketers.

This is due to Facebook’s commitment to making video ads viewable on as many formats as possible (think mobile and desktop devices). Your Complete Guide to Social Media Video Specs 2023 (With Helpful Optimization Tips):įacebook video ads appear in various formats. We’ll also dive deeper into specs for various video formats that each platform offers, such as Facebook’s carousel video ads, Instagram in-feed video and YouTube’s skippable and unskippable video ads. In this blog post, we’ll share video specs for Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube and Pinterest. So, we’ve created a list of social media videos specs to help you share your very best content with the world. Most changes are related to social platforms building the most pleasurable viewing experience for their users.Īll of these changes are challenging to keep up with. On Facebook, videos get as much as 135% more organic reach than images, 6 times more retweets on Twitter, and 75% of executives say they watch world-related video weekly on LinkedIn.īut like most things in the social media world, video specs tend to change often. And more marketers are seeing the positive results of video performance.Īccording to a research, video definitely is getting more engagement across all major social platforms.

Video’s become the tool that brands are turning to as they buckle down and strive for higher engagement and conversions.

Twitter video to mp4